Ways to Target Automotive Companies for Business
For any business, lead generation is the prime focus. To achieve this, marketers plan and strategize their marketing campaigns accordingly.
When it involves B2B business, digital marketing plays an important role in turning the audience into leads, and further leads into actual customers. If you are a B2B business enterprise that is focussed on the automobile industry and the associated automotive companies, then your task is entirely cut out in maintaining a database of such companies for the success of your marketing campaigns.
The automobile industry is one that is into the business of producing self-powered vehicles. And, selling passenger cars, trucks, or farm equipment forms a major part of the business in this industry. Involving purchases of key industrial products like steel along with providing employment to a large number of people, the automobile industry is one of the key drivers of economic growth. The automobile industry enables commuting long distances – it could be for work, shopping, or entertainment. It is mainly due to the growth of the auto industry that we see the development of the infrastructure, road system, and shopping centers around us.
Automobile Industry in India & Prominent Players
In the by-gone year 2019, India was the fifth largest auto market in the world and ranked as the seventh-largest manufacturer of commercial vehicles. Due to the young population, a growing middle class, and interest shown by the rural market; the two-wheeler segment has dominated the automobile market in terms of sales. The “Make in India” move initiated by the Indian government holds a lot of promise in propelling India as a leader in the two-wheeler and four-wheeler market in the years ahead.
The Indian automobile industry depends on a number of factors. It depends largely on the availability of low-cost skilled labor, efficient R&D centers, and low-cost steel. Some of the prominent Indian automobile manufacturers include Ashok Leyland, Bajaj Auto, Eicher Motors, Force Motors, Hindustan Motors, Mahindra & Mahindra, Reva, Premier, and Tata Motors.
Closely linked to the automobile industry, the auto ancillary sector demand mostly arises from Original Equipment Manufacturers (OEMs).
The prominent auto ancillary companies that support the manufacturing of automobiles
include Wabco India, Minda Industries, Endurance Technologies, Bosch, Varroc Engineering, Sundaram Clayton, Motherson Sumi Systems, etc.
Ways to Generate Your Own Contact Lists
You are a digital marketer, your company has financial constraints, and your company management has entrusted you with the task to generate a database of email and phone lists for an upcoming sales promotion. Since buying an email list from the web is ruled out due to your company’s financial constraints; what is the option you have in such a situation? With a never-say-die approach, you can still generate the database. Let’s see below how that can be achieved, and how at the same time the contact information collected by you is voluntary too!
Via Blog Subscription
Most companies have a blog section in their official website. Contacts can be gathered by simply asking visitors to subscribe to the email newsletter or blog.
Via Contact Opt-in Form
Your website may have a contact form or you have created landing pages to promote your sales. In either case, you can ask visitors to subscribe to your newsletters and blogs by requesting their email ids or mobile numbers.
When you run a contest online or offline, ask visitors for their contact details like email ids and contact numbers. This is a great way to attract prospects and get their details!
Your existing database will already have customers who are your loyal followers, and love your products. For them, it won’t be a problem to inform their friends to tell your story. You may request such customers to spread your word by offering them incentives or gifts for every valid referral.
Leverage Social Media
A link in your social media post can be displayed to give more information. Once a visitor reaches the link, you can ask them to subscribe to your social posts. After getting their contact details, you can then update it in your database.
Via Offline Events and Other Face-to-Face Interaction
After you meet and convince a prospect, they are likely to trust you with their contact details like email ids other or contact details. You may then update this offline data collection in your company’s business database.
Read Other Article: 7 Useful Ways To Generate Sales Leads Without Cold Calling
Using Phone Enquiry as an Excuse
When you get a customer inquiry for any of your products or service, it makes sense to ask about their contact details. Accordingly, you can then target them in your upcoming marketing campaigns.
Automobile Industry Data for B2B Companies
The automobile industry as a whole covers the automobile manufacturers, the auto component suppliers, and the automobile dealers. And, if you are into the B2B business, your marketer needs to constantly keep in touch with all of them to generate the leads. Most companies that are into the B2B business-focussed into targeting the automobile industry are stranded with non-contactable consumer data.
Your company may have generated its own automobile industry database using various sources like online blog subscriptions, online contests, referrals, email marketing, or social media.
We have discussed most of them in the above section. But will the data generated by you internally suffice, will it be exhaustive? Say, for example, you want to find all the automotive companies in Bangalore, or automotive MNC email lists; will your internal database be able to display the entire list?
Or will those automotive companies’ email lists or the automotive companies phone lists be the recently updated ones? The chances of your internal data having decayed over a period of time are quite high. And contacting your prospects in such a scenario can then become a frustrating exercise.
What do you do then? A sensible move can be to get in touch with a reputed data provider who can assist you with the most reliable, verified, and guideline-adhering database specific to your domain requirement.
The Usefulness of Data Provider Lists
The auto industry, plagued by the onset of the deadly Covid-19 pandemic, continues to face further challenges. But, for those with patience and ambition, it could be an opportunity-in-the-waiting to stand apart from the crowds!
Globalization, the competitive atmosphere, and volatility are the main reason for the drastic change in the automobile marketplace altogether. After all, with the advent of autonomous vehicles and increased customer expectations.
isn’t the auto industry on the brink of a revolution?
When a B2B business is concentrate on automotive data, it means it focuses them on gathering data about cars and trucks, dealers, component suppliers, and users.
Marketers use an exhaustive automotive database that contains verified email lists and phone numbers in their various target-based digital marketing campaigns.
The email lists or the contact lists procure from Data Providers can serve you in your strategic, product, and marketing plans.
The auto database coming from data providers having the ability to deliver research and analysis of the auto industry along with covering the economic and demographic trends;
it becomes possible for you to target your prospects accordingly. And further, you are also able to incorporate personalization.
Whether you are looking for all the automotive companies in Bangalore, or searching all the automotive MNC email lists, or want to research an entire car manufacturing companies database as part of your strategic digital marketing campaigns; Best Data Provider can help you.
The One Stop Solution for all your data requirements. Connect now at [email protected]