B2b and B2c database for business
In the world of email marketing, there are two groups of macros contact database that are subdivided for sending emails.
A database can be B2B (Business to Business) or B2C (Business to Consumer).
The first difference, of course, is the type of contacts contained within the database:
the B2B will be composed of company contacts, while the B2C will include contacts of natural persons.
The choice of one rather than the other depends on the target of your product or brand.
There are also substantial differences linked to the different information we can have available for the two distinct types of contacts.
Types of Database
B2B database can have profiling by product category, turnover class, a number of employees, type of company, employees details,
That is their designation, business emails, and business contact numbers geolocation
and everything that can constitute a distinctive element of a company over another.
A fact that can help us understand if a database is valid or not is the depth of categorization that can offer us,
But even in this case, common sense comes to our rescue getting in touch, for example, with corporate companies is not trivial,
but a database that offers you 25,000 contacts of corporate companies will not be very reliable before it completes the process
like Data Cleansing, Data Reconciliation and HLR Look up for Contact Numbers.
The B2C databases contain information about the end user such as age, sex, number of children if present, interests and all the data that can allow us to know if and how much communication can be considered interesting by the recipient.
This kind of data can be collected mainly in two ways:
By registering to thematic sites
With relative registration in specific lists; for example, if you register for a site with a maternity topic
and give your approval to receive commercial communications, then you will receive communications on this topic.
Through the a posteriori segmentation of the database
It is possible to understand how much a certain topic finds more or less interest on the part of a segment of the same with respect to another;
In this case, the Direct Email Marketing expert, send a message that is similar to the previous one,
you will forward it to the contacts who are interested in this field.
Things you should when Buying B2B Database
The wrong data costs the companies billions of dollars every year,
particularly affected are marketing and sales teams, as a result of people often change companies.
When Buying B2B Database from the vendor you should consider the following things
According to Marketing Survey by American Marketing Association 80%, B2B marketers cited as the lead quality is their Biggest Challenge.
while buying the database you need to check the cleansing process of the vendor, how they are doing it to maintain data quality.
Like we consider the following process to make sure to offer the Quality Database
- Data Cleansing
- Data Reconciliation
- HLR Lookup
Data cleansing identifies and eliminates (or corrects) inaccurate records, table, or database.
This refers to the detection of unfinished, unreliable, inaccurate, or irrelevant data, and then restoring, redesigning, or deleting dirty or raw data.
Data reconciliation can be described as a validation phase during a data migration process, in which the target data is compared to the original source data.
Email Verification with other best verifying tools and final test email on the email ids,
In order, remove invalid email ids and prevent bounce rate.
When Buying a database from the vendor, always ask for sample data in order to test and verify the contacts,
I would suggest you ask a known company’s business data, which you can analyze it on your own,
and if you find it good you can go ahead with the purchasing the data.
Like we offer the 10-15 sample data in Excel or CSV file format for testing purposes.
When buying the database from the vendor consider whether they have direct support assistance via phone rather than just by contacting through a contact form.
The B2B databases are normally more reliable than the B2C ones since based on public data they are less random,
obviously taking for granted that we are dealing with supplier companies that work in good faith
and that fully respect all the dictates in the matter of privacy and data management.
Interest is not an objective value, as a registration to a site does not necessarily imply that the truth about one’s identity is declared;
on the contrary, the characteristics of a company are data in the public domain,
Therefore objective, if the database is updated and managed in an adequate manner.
If you need any further information about the Database and
maybe we can understand which database best suited to your work, connect with us for a nice chat with any obligations.