B2b and B2c database for business
In the world of email marketing, there are two groups of macros contact databases that are subdivided for sending emails.
A database can be B2B (Business to Business) or B2C (Business to Consumer). The first difference, of course, is the type of contacts contained within the database: the B2B will be composed of company contacts, while the B2C will include contacts of natural persons.
The choice of one rather than the other depends on the target of your product or brand.
There are also substantial differences linked to the different information we can have available for the two distinct types of contacts.
Types of Database
B2B database can have profiling by product category, turnover class, a number of employees, type of company, employees details,
That is their designation, business emails, and business contact numbers geolocation and everything that can constitute a distinctive element of a company over another.
A fact that can help us understand if a database is valid or not is the depth of categorization that can offer us.
Even in this case, common sense comes to our rescue getting in touch, for example, with corporate companies is not trivial, but a database that offers you 25,000 contacts of corporate companies will not be very reliable before it completes the process like Data Cleansing, Data Reconciliation and HLR Lookup for Contact Numbers.
The B2C databases contain information about the end-user such as age, sex, number of children if present, interests, and all the data that can allow us to know if and how much communication can be considered interesting by the recipient.
This kind of data can be collected mainly in two ways:
By registering to thematic sites
With relative registration in specific lists; for example, if you register for a site with a maternity topic and give your approval to receive commercial communications, then you will receive communications on this topic.
Through the a posteriori segmentation of the database
It is possible to understand how much a certain topic finds more or less interest on the part of a segment of the same with respect to another;
In this case, the Direct Email Marketing expert, send a message that is similar to the previous one,
you will forward it to the contacts who are interested in this field.
Things you should when Buying B2B Database
The wrong data costs the companies billions of dollars every year,
particularly affected are marketing and sales teams, as a result of people often change companies.
When Buying B2B Database from the vendor you should consider the following things
According to Marketing Survey by American Marketing Association 80%, B2B marketers cited as the lead quality is their Biggest Challenge.
So, while buying the database you need to check the cleansing process of the vendor, how they are doing it to maintain data quality.
Like we consider the following process to make sure to offer the Quality Database
- Data Cleansing
- Data Reconciliation
- HLR Lookup
Data cleansing identifies and eliminates (or corrects) inaccurate records, table, or database.
This refers to the detection of unfinished, unreliable, inaccurate, or irrelevant data, and then restoring, redesigning, or deleting dirty or raw data.
Data reconciliation can be described as a validation phase during a data migration process, in which the target data is compared to the original source data.
Email Verification with other best verifying tools and final test email on the email ids, In order, remove invalid email ids and prevent bounce rate.
When Buying a database from the vendor, always ask for sample data in order to test and verify the contacts, I would suggest you ask a known company’s business data, which you can analyze it on your own, and if you find it good you can go ahead with the purchasing the data. Like we offer the 10-15 sample data in Excel or CSV file format for testing purposes.
When buying the database from the vendor consider whether they have direct support assistance via phone rather than just by contacting through a contact form.
Ways to Target B2B Prospects
B2B businesses need to gain direct access to relevant decision-makers in the industry to increase their reach and visibility along with showcasing their products and services. When trying to find the details or background of the decision-maker in a particular company, an online search will usually consist of the following combination: it could be company name & founder name, or company name & co-founder name, or company name & sales manager, or company name & marketing manager, and so on.
For example, if you need to find the Director of Exide Industries, the online Google search will yield a result as shown in the above image. Let’s discuss below some of the tricks to target the B2B prospects.
Building Personal Relationships
Relationship building plays a crucial role in B2B marketing. This is true especially during the buying cycle. The top priority of B2B businesses is to generate leads and drive long-term relationships. When targeting B2B prospects focus has to be on building personal relationships – this helps to generate repeat and referral business.
Understanding the demographics of the target audience is essential when targeting B2B prospects since B2B businesses thrive in a niche market. To target B2B prospects, compiling and analyzing accurate data effectively can attract the audience. As lead generation is the main goal for B2B marketers, they need to build a top-of-funnel prospect list. This can be followed by an integrated re-marketing and lead generation marketing funnel.
Speaking a similar language that their target audience likes to hear is what B2B businesses need to take care of when targeting their prospects. B2B prospects prefer purchasing services or products from experts – those who understand their terminology and processes. For example, selling costly software requires the B2B business to focus on building confidence in the prospect. In B2B business no emotions should come in the way. B2B prospects that intend to buy software that will improve the overall performance of their business will always go for it.
Understanding the Decision-Making Process
The Decision-making process of B2B prospects is meticulous and calculative. This should be kept in mind when targeting B2B buyers as purchasing decisions are taken by committees within their business. It can involve various departments like procurement or accounts for the approval of the purchases.
Showcasing Efficiency & Expertise to Drive ROI
Logic and financial incentives drive the purchasing process of B2B customers. B2B buyers seek efficiency and expertise. B2B prospects analyze the Return on Investment (ROI) before buying any product or service from other businesses.
Ways to Target B2C Prospects
Individuals and not decision-makers for a major chunk of the B2C prospects. Businesses that wish to target B2C prospects need to cater to the interests and challenges of people in their daily lives. For example, FMCG companies which are a B2C business who sell oral care products like tooth-brushes and tooth-pastes. The background of a B2C prospect can be explored more by searching their social media profile in say, Facebook, or LinkedIn. It can give insights about their occupation, company, business, etc. Such details can indeed help you to devise your personalization campaigns. Discussed below are some of the tricks that help to target the B2C prospects.
Showcasing High-Quality Products at Competitive Prices
When selling a product to B2C prospects, businesses need to keep in mind that they need to spend maximum time on delivering high-quality products at competitive prices. This has to be done in the quickest time possible. The major goal when targeting B2C prospects is to induce them to buy products on the website of the company or its affiliate.
Following Marketing Funnel
The market of B2C prospects is on a larger-scale and the area where they exist is more spread-out. So, targeting B2C prospects involves marketers to follow the marketing funnel to acquire them. It should begin by pushing emotional advertisements at the top of the funnel. This enables in creating a wide net to gain qualified top-of-funnel leads. When businesses analyze the demographics of the top-of-funnel leads, it helps them to generate the warmest lead list that converts into sales.
Avoiding Industry Jargons
Using a voice that entices prospects to click on an advertisement can be helpful. When targeting B2C prospects using straightforward language that speaks in the customer’s voice is important. When targeting B2C prospects, businesses need to avoid any industry jargon that could turn them away. For example, someone wanting to buy a bike will certainly take less time to decide that a business that is planning to purchase a piece of highly-priced software.
The purchasing decisions of B2B prospects are based on their desires. B2C prospects are driven by emotions. Therefore, businesses need to evoke the emotions of B2C prospects and buyers. B2C buyers depend more on their gut feeling when they decide to buy something. As they are not answerable or accountable to anyone, they are independent to take their own decision to purchase. A brand that is able to convey a promising yet rosy story can propel buyers into taking a quick decision!
Displaying Offers and Entertainment
Businesses that wish to target B2C prospects should know that such buyers seek frequent attractive offers and entertainment. Further, the purchasing of B2C buyers is driven by emotions, and unlikely to analyze the Return on Investment (ROI) for themselves. Therefore, businesses need to flood them with more offers and entertainment so that they become loyal to their brand.
The B2B databases are normally more reliable than the B2C ones since based on public data they are less random, obviously taking for granted that we are dealing with supplier companies that work in good faith and that fully respect all the dictates in the matter of privacy and data management. Interest is not an objective value, as a registration to a site does not necessarily imply that the truth about one’s identity is declared; on the contrary, the characteristics of a company are data in the public domain,
Therefore objective, if the database is updated and managed in an adequate manner. If you need any further information about the Database and maybe we can understand which database best suited to your work, connect with us for a nice chat with any obligations.