Importance of Email Lists in Email Marketing
When marketers send emails containing advertisements or business requests or promotional offers to their current or potential customers, the activity is termed as Email Marketing. In today’s digital world, email marketing forms an essential part of any digital marketing strategy. To fuel your email marketing strategy; it is real-time, relevant, and verified data that holds the key. And, email lists are part of this data!
Writing Business Emails? Keep Basics in Mind
It is quite natural for anyone to wonder how emails can really matter in this age of social media and instant messaging emails. But, yes it does matter, and is a must to include as part of your digital marketing campaigns!
Easily accessible, email writing is a fast and reliable mode of communication that makes it possible for long-lasting, long-distance communication. When you write an email, it does very much matter to the ones who receive it. Effective email can indeed help you get favorable returns for your business. Some basics that you should follow are mentioned below.
Present a Professional Image
To present a professional image of yourself and your company, you should take proper care of your grammar, spelling, and punctuation. Writing a meaningful subject-line that accurately describes the content of your email will enable a busy professional to decide whether an email is worth opening! You should start your email with a greeting like “Dear Henry” or “Dear Mr. Henry” or “Hi Henry”. In case you are writing a generic email, then you may use a greeting like “Dear Sir/Madam”.
Bearing in Mind the Time Constraint
Time is a big constraint for people in this busy world; therefore you should keep the sentences in your email short and clear. And, begin your email communication by stating the purpose of the email straightaway before to going into details, for example, “We are writing this mail to enquire about …” or “We are writing in reference to …”
Be Focussed and Add Closing Remarks
It’s always advisable to make the purpose very clear at the beginning of your email and then move onto the main text of the email. If you are replying to a query, you should begin with a line of thanks which puts the customer at ease, and makes you appear polite! Finally, before you close your email, it’s nice to thank the recipient once again. You may do so by writing, “Thank you for your patience and cooperation” or “Thank you for your consideration”, and you can follow it up with, “If you have any questions or concerns, don’t hesitate to let us know” or “I look forward to hearing from you”. And, then at the bottom of your email appropriately write your name with professional wordings above it like “Best regards” or “Yours sincerely”.
Read other article : 8 effective lead generation strategies that works
Benefits of Email Marketing
Email marketing used by businesses of all sizes across the globe is considered as the most consistent channel that delivers a high ROI. For those who are unfamiliar with why this type of marketing is so common amongst companies across industries, mentioned below are reasons that showcase email marketing as the most effective marketing channel.
Delivers Targeted Messages
The old method of sending a common email to every customer no longer works, and that’s the reason companies who are into email marketing use email segmented lists. This ensures that marketers send the most relevant message to the prospects.
Certainly, Today marketers even make use of verified email lists that are provided by data providers. It allows them to easily send emails to those living in certain areas or those likely to be interested in their brand. Thus we see how targeting email marketing can help marketers get their desired results.
Drives Revenue and Easy to Measure
Using email marketing, marketers along with making offers to customers, are also able to induce them into purchasing at the click of a button with the help of tempting CTAs. Email newsletters help to drive sales surpassing any other channel.
Unlike print or broadcast advertising that requires a lot of effort to alter, most email marketing software allows you to track the email opens, click-through, and conversion rates. This helps to spot the changes that your campaign needs in the future.
Instant Impact and Easy to Share
As the delivery of an email is instant, a business can start seeing results immediately after sending their emails. A marketing ploy that one commonly comes across is the “24-hour Sale” utilized using email. As it creates a sense of urgency, it is also useful in convincing the recipient to take immediate action. That’s the instant impact for you!
Once your business sends the email, the recipients at full liberty to forward the deals or offers they like to their friends or relatives at the click of a button. Can you think of any other marketing types that you can share so easily? That’s the reason why we see brands cleverly use this tactic. Apart from the easy share, email marketing can help to instantly send a message to thousands of people across the globe. And, unlike social media, you can even know which of your emails are effective.
Data – The Driving Force behind your Email Campaigns
Data is the fuel that drives email marketing. Driving your email marketing campaigns is not as easy as you think. As You need the right data! You need the relevant email lists; you actually need segmented email lists.
How to Start your Email Marketing?
The foremost thing that you need to do is figure out who your target audience is. It is important to know whom you are addressing. This will only enable you to make your email campaigns more personalized.
Making Sure of Correct Data Collection
When you think of email marketing, always bear in mind about the EU GDPR that’s come into force in the EU and the UK.
General Data Protection Regulations (GDPR) refers to data that needs to be double opted-in to contact lists
– only then your communications can be legal.
Segmenting the Right Email Recipients
If you are already into a business, you are likely to have a database of your customers. Once your contact list is double-opted, there isn’t much problem in sending impersonal emails.
But, what you need to do before to sending the emails from the data that you have is to segment the contact list. It helps to narrow down your campaign groups; by this, you only send your campaign emails only to the relevant recipients. This way you are generating email lists for different campaigns. The email list segments that you create can be based on what pages your contacts visited, or what positions they hold in business.
Why Involve Data Providers for Your Email Marketing
Email marketing specialists come under the digital marketing umbrella, and they form an important part. An email marketer mainly focuses on building email lists, formatting emails, and nurturing leads via written communications.
If you are looking for a way to verify your email lists, or even looking for someone to support your marketing campaigns; data providers can be of immense help to you. With their list of hygiene data, they can further help you in your data enrichment and lead generation activities. Data providers can help in the data analysis for your email marketing campaigns.
Best Data Provider is a company that is into the latest trends in digital marketing. We constantly update and verify our database to ensure there is no decay – whether in emails or direct dials. We can help you in optimizing your Email Marketing.
Market to those who matter! For more details, revert to us at [email protected]