The world is changing in terms of everything so if I talk about technology, It’s one of the most leading topics which changes the entire way of living. Technology is changing customer behavior which affects the marketing strategies, marketing plan, and marketing method too. Email Marketing is one of them.
Earlier when we talk about advertising or marketing agency. There are very few in the market who were doing marketing and promoting the business. But if we talk about nowadays there are thousands of ways where we have scope to promote our business and generate leads for our business. Earlier days only newspapers and group discussion was major ways of business. With time, Television & online e-newspaper came into the picture where internet space starts booming then their several business opportunities arise. When business is getting online, at the same time people start taking interest in social media sites such as Facebook, Twitter was booming like anything.
As people start engaging on social media more and all users getting connecting more online. It creates a lot of ways to do marketing in social media like (Facebook, Quora, Instagram, YouTube). Now we have N number of ways to target our customers to promote our business online. An email was also one of them.
When becomes so trendy for professional communication, it becomes one of the best tools to connect with business owners to connect with easily and to share our business proposal. Email can be us for several purposes like Notification, reminders, security updates and to share informative content as well.
Nowadays, the most common and easy way to connect with C-level people only emails communication.
It’s proven record from past years that email marketing is not yet dead. Email is still mattered to any business to communicate and purpose for our product or service. Here I am going to discuss a few facts which will make us understand that email marketing is still in the market and it’s not yet dead…
Whatever Sector is growing now, it could be the food industry, supply chain system in logistics, Electronic, E-commerce, apparel, fin-tech segment. To make it more trendy or more popular in the market. It’s playing a very important role to give X growth of any industry. Nowadays, we can say that if you have a smartphone with you then the whole world is in your hand. You can access each and everything that you can think of in your mind. You can get news updates from every corner of the world in every segment. So Smartphones make a better boost up in every business Era.
Email is one of them where people start engaging more smartphones to become a trend. Every hand is busy with a smartphone now. Earlier most of the phone can operate without email id but now it’s not the same with smartphones. People’s priority is to purchase a smartphone is to use multiple apps and social media accounts and for taking photos on special moments whereas most of the Apps required to sign up. To sign up on an App you need email id or mobile number by default so that makes email marketing to be in live status. It’s been observed that the open rate becomes more when the smartphone trend came.
Emails are always been more effective and result oriented tool when it comes to generating business leads or sending the business proposal to any business owners. Moreover, we are living in digital and grown up with the digital world. We had learned a few things in our school days about computers how to operate, How to use the Paints tool, Ms office, and how to send emails to anyone. How to check email inbox etc. Since from our childhood… There are so many innovations happen but no innovation can replace the trend of emails. People still allow us to send an email or they asked to drop an email for business proofread. Email is the best way to drive good traffic and generate leads immediately.
If you are doing email marketing campaigns for your business then you can analyze your strategy full or in other words, you can say that you can track the entire marketing process which you have done for your campaign. If you run a campaign correctly then it can produce a result better than another marketing tool. Email marketing can give you instant lead generation. Whenever you shoot any mail campaign then you can do track each segment of your marketing tactics such as open rate, click rate bounce rate. How many people subscribe to your notification loop which you have created and the best part of email marketing is that you can add many calls to an action method in a single mail that can complete your most of the goals for your business.
Email Marketing has so many advantages that you can take to boost your business. Personalization is one of them. You can edit your mail template based on your business need and expectation on your receiver’s mind. There is plenty of software available in the market which can help you reduce your work time for email marketing.
Nowadays, Most of the product and service companies target their existing customers for cross-selling & reselling of their product and service. We can say that people have adopted one interesting activity is to check their mobile notification every 10 min which indicates that we have a huge scope for email marketing if we are notifying our customers through email marketing.
Here I will end up this article with small information is that email marketing is still in the working and it not dead. It just due to so many channels are available in the internet space for promoting our business. So we have to bit smart while doing email marketing and still we can generate an amazing output in terms of lead generate, brand awareness, to improve our CTR.
I hope, I have completed the possible information about email marketing and given the proof that email marketing is not yet dead. If you still have any concerns or questions. Please write a comment below for this article. I will try to clear your doubts through a reply or with a new article based on your concern.