The outbound telemarketing campaign is one of the most effective strategies that any company uses for growing their business. And, data forms the backbone of all telemarketing and lead generation activities. In short, data accuracy is crucial for the success of any telemarketing campaign. Data indeed is the lifeblood of any business! Therefore, you need to be subtle while purchasing or collating your dataset for your telemarketing efforts. The right sales’ leads in you telemarketing database can definitely make life easier for your telemarketers
Telemarketing Vs Telesales
The terms – Telemarketing and Telesales are often used interchangeably. Therefore, before we proceed further, you need to understand that telemarketing is entirely different from telesales. Understanding these terms will let you know which one of them your business actually needs. While telesales is about opening and closing business over the phone itself, telemarketing is more about trying to create opportunities. Telemarketing is mainly used for market research or to apply other digital marketing techniques.
To be more precise, the telesales activity enables to you sell your products or services directly over the telephone to a customer. The telemarketing activity helps you to create more interest, create opportunities, provide information, get customer feedback, or generate leads over the telephone.
Advantages of Telemarketing
Telemarketing may be an underrated or underappreciated activity but it should absolutely form an essential part of any B2B digital marketing strategy. Regardless of the size of your business, telemarketing simply works!
An efficient way to get significant business contacts, telemarketing can lift your business to a whole new level – it can help you improve your sales. Let’s look at some of the prominent advantages of how telemarketing can help bring success to your business.
Brings Down Operational Costs and Helps to Boost Sales
Telemarketing is comparatively cheaper compared to other marketing campaigns. It is a cost-effective way to generate leads. It helps to promote and sell products or services. Further, it enables you to update customers about your products or services, and carry out market research or surveys. The only requirement for any telemarketing campaign is dedicated telemarketers, the equipment for making calls, and a good internet connection.
Telemarketing is a hassle-free technique to sell any product or service that you have. You get immediate results in the form of instant sales – telemarketers or virtual assistants can close a deal immediately. As much as it depends on the customer, it is also about the ability of your telemarketer. Explaining details well and convincing the customers to go a long way in deriving results.
Enables Interactive Sales Service and Helps to Expand Reach
Creating a good rapport with your prospect is a major aspect of telemarketing. As per a survey, 86% of consumers prefer humans to chatbots! And, being interactive involving a human, telemarketing can put your customers at more ease as their questions are directly addressed. The abilities of your telemarketer can build a strong customer relationship. Another aspect of telemarketing being available 24/7 is also a plus. This allows you to conveniently contact individual prospects who are key decision-makers during wee hours, weekends, or holidays.
With telemarketing, it’s possible to contact and reach customers who stay away from your business area and at a distance. This only helps to increase your sales territory and allows you to reach more prospects. Apart from that, it’s also possible for you to follow-up along with keeping your prospects updated with the new offers and services. This is also a way to keep your prospects stay interested.
Enables Database Generation and Connect with Decision-Makers
The telemarketing process helps you to generate and create your own up-to-date database which assists you to identify customer buying history and patterns. This helps you to reduce your operational costs and boost your sales.
Telemarketing is a great way to speed up the connecting process to the top decision-makers in a business for which you just need to have the right person contact details! Thus it saves a lot of your time as well as effort, and if you can convince the decision-maker you may even close the deal telephonically.
Why Data is the Backbone for any Telemarketing Campaign?
For any marketing campaign, data is the most crucial element and forms the backbone. How can telemarketing be any exception? To drive a successful telemarketing campaign, you need to have an accurate database consisting of relevant and verified potential leads.
If you are a professional B2B company, you need to provide your telemarketers with the relevant data to target the right audience. If your telemarketers are calling prospects that they don’t know and are calling for the first time, you need to support them with a cold call list for telemarketing companies that are verified and conforming to the guidelines.
If you are targeting a particular niche audience, for it to be successful and effective, you must support your telemarketers with a telecalling database that includes properly profiled customers to focus on them. By targeting the key decision-makers within an organization can propel the outcome.
Read other article: NBFC Companies customer database
Reach Potential Customers – The Easy Way!
Your telemarketer is a part of your digital marketing team. Telemarketers are the first points-of-contacts with your prospects that derive further details to enhance your existing database which is later taken over by digital marketers to target them with their ad and content campaigns to increase your business presence, reach, visibility, credibility, and finally sales.
Assisting your telemarketers with the right sales leads can make it easy for them to rightly contact the key prospects. Obtaining relevant and verified datasets from telemarketing list providers can be an easy and effective way to deal with this issue. It can help you save a lot of time and effort in building one for yourself!!
If you are looking for the best telemarketing services or telemarketing databases in Bangalore, you are most likely to give a Google search with the wordings, “telemarketing database providers Bangalore” which then displays a list of your search. The same can be seen in the image below.
Shortlist Your Telemarketing List Provider with Utmost Care
You may be a telecaller agency that uses a call center dialler, or a telemarketer using outbound call center software; finding consumer email lists or business phone lists that are relevant to your business can make your job that much easier. For example, if you are looking at an exhaustive Bangalore salaried database, or a students’ database Bangalore, or a self-employed database Bangalore; you can easily derive it from customized databases provided by the various telemarketing list providers.
Investing in data is big, and you should never trust a data provider without ascertaining their credentials. It’s always advisable that you approach a reputed data provider. Best Data Provider is a company that’s into the latest trends of digital marketing and providing its customers with highly verified and reliable datasets conforming to all the guidelines.
For a sample database contact [email protected]