Today I’m going to discuss about the Insight into the types of data as well know most sales and marketing personnel find it difficult to target
or contact their ideal clients reliably with so many trends in the B2B community.
For instance, prospecting is the number one challenge marketers are faced with because of the lack of extensive tools, lack of insights into their clients, lack of access to useful sales drivers, etc.
For salespersons and advertisers to know the various types of B2B data available to them, it is crucial to target accurately and easily. In order to do so, we have compiled a quick guide to multiple data models and how it can be used to help marketing and sales practices.
Before heading further into the insights into types of data let us know about database marketing
What is Database Marketing?
The database marketing is a way of gathering user data by means of a shopping history, a database of information requests including customer name and address, direct dials, e- mails, any other data that can be obtained legally through contact forms, pop-up or direct visit to the store or location and for such databases. And people are agreed to receive the marketing communication from their known brand for future communication.
How you can reach the consumer using the data?
You reach the consumer using the data which is through inbound marketing approach and outbound marketing approach which I have discussed in my previous article ultimate B2B Lead Generation Strategy for business
Inbound marketing approach
Here the data can collected through online vertical via contact forms, pop-ups, via website or even through social media where users show interest in your product/services and submit their details.
Outbound Marketing approach
This sound old but it is very effective strategy where the database marketing companies come in to picture, which do the job on behalf of the business that collects the database with the help of human research and artificial intelligence tools.
As marketer your job is to reach to the list of prospects via email or cold calls and convert it into the business. No need to worry about lead generation strategies to test it out every alternative initially and then choose the best among them. As it consume lot of time and efforts.
So these are some of the ways you can reach the consumers using the data, so let us know understand about the data type
Read similar article: Data Enrichment For Better Business Outcome
Types of data
The types of data we need which are important while designing advertising and sales campaign.
The first step in launching any outbound campaign (or even some aspects of inbound), is to define accounts based on your ideal customer profile. Account data covers businesses or clients, like high-value clients, the next best customers etc. You expect to target them.
This is the major among the types of data
Most relevant of all, the account data contains account information that helps you identify the businesses on your list and to see if they are ready for your product / service. It should also be noted that account sometimes collides with other kinds of data, such as technographic and firmographic data, etc. In order to be transparent, best data provider analysts find simple fields in the category Account Data.
Some of the examples to be mention in the customize fields are
- Company name and brand name
- Business Address
- Corporate Identity number of company
- Employee size
- Founders and directors details
- Social media details of the brand
- Business emails and direct dials etc.
The major sources for account information are public domains, business forum, Linkedin, third party vendors and verified businesses service provider like Best Data Provider.
Firmographic data contains basic business details or features that help you categorize (businesses) accounts that suit well with you. While demographics are equally important for individuals, firmographic are essential for enterprises ‘sales and marketing initiatives.
In short, the company’s basic information such as sector, number of personnel, SIC codes, revenue etc.
quickly recognize selling stimuli and buying phases on your target accounts using firmographic data as you understand business and industry.
In short, the technographic data involves the technologies that your target accounts / companies utilize, for instance:
- Adobe Analytics
- Google Analytics
Technographic data also involves the products prospects would like to purchase. Business Insider reports states that businesses spent more than 3.7 trillion dollars on technology in 2018
– that alone is a very important factor technographic data for your target and outbound marketing initiative.
In addition, you can better understand the innovations that complement your products and services with technographic data. For instance, target high-value customers that use SAP products and improve your chances of gaining a customer if your product fits well with SAP users.
Intent data examines the target profiles for the purpose of the contacts. In otherwords, intent data helps to illustrate the role of a prospect on the buyer’s journey and whether they fit in.
The technographic and firmographic data allow you to sort out accounts while intent data shows you the behavior of prospects.
Intent data is action based like
- Trends or keywords currently being searched for by your target account / contacts
- Ad clicks
- Social media engagement etc.
Intent data providers like bestdataprovider and others will provide useful insights into your target customers
or your current B2B database – without having to search for multiple sites, social media, etc.
Think of engagement data to track how the audiences think and how they respond to various forms of communication.
It is a step ahead, because it tracks how your marketing and sales activities have engaged your target audience.
- Earlier transactions
- Account level activity
- Business communications, with the existing clients etc.
Right underneath your eyes is the most popular source – your CRM! LinkedIn also offers possible ways to monitor the activities of the account and sales agents manage the content.
Although it can be very difficult to follow and evaluate this kind of information,
the BestDataProvider is able to assist you determine and estimate whether your account suits right now with your product.
Contact Data/Decision Makers Details
It acts as soul of information, the contact data (decision maker details) as the appeaser
or information that helps you to reach the persons behind the accounts on your list. The following details contain contact data.
- Direct dials
- Other social media details
The best part is you can create tailor-made ads for the people behind accounts using contact data/decision maker’s data
or direct send the communication via emails or direct dials.
LinkedIn, social media platforms, forums, etc. are popular sources of contact data or decision maker’s data. However, this data is typically dispersed
so tools from third parties such as Best Data Provider, Voilanorbert, Hunter.io and Clearbit are useful for getting the data.
Although B2B data can be widely listed into these 6 categories, information from all these types of data is combined in secret in every successful (inbound or outbound) campaign.
You can also contact us at [email protected], for help with lead generation
or additional information about your B2B data, or ask for a sample data here.